How To Turn Your Maintenance Team Into An Effective Marketing Tool
When it comes to property management and maintenance, you cannot actually deny the fact that promotion is an essential factor. So, the basic question that might arise is what are the ways of promoting your own self and the services you offer? Well, there are a lot of options as such, but you need to see which one is suitable for you. Among the many known facets of marketing, your maintenance team can seriously be an effective marketing tool if they reach out in the correct way. Now, the question is how. Here are a couple of pointers to help you out
When it comes to being warm – hearted, you should include your maintenance staff in that list. Yes, they might be seeing your guests or the residents for only a few minutes, but how they greet them, or speak to them in your absence matters a lot. The maintenance team might not be rude but they can be cold, and that will definitely hamper your business.
A friendly smile, a ‘good morning’ or a ‘thank you’ goes a long way than the thought, because with these actions you vocalize yourself, and you create a sense of caring and positive attitude. So, when it comes to the maintenance staff, make sure that these behaviors are repeated day in and day out, so that it becomes a habit for them. Once that positivity and radiant smile is present in the maintenance personnel, it will reflect positively on you and thus, create a good impression.
Since we don’t live in a perfect world, and there are always chances that things will break and require a repair, hence, you need to have the maintenance personnel who is trained. At the same time, he/she should be courteous, intelligent, professional and knowledgeable, and you need to take care of that. Why? Simply because they are your ambassadors, and in your absence they will speak to the residents and thus promote your brand and service with their behavior.
Hence, you need to make sure that the technician you hire should have a proper attitude, a proper attire and definitely should be a professional. So, what do you think of your maintenance guys?
Do you think they are courteous enough and open for constructive criticism? Do drop in a comment and join the conversation with your unique views. We would love to hear from you!